This interactive webinar provides an overview of the key insights from Transform Finance’s new report: “Hiding in Plain Sight: Lessons from 600 Business Leaders Who Chose Values Over Short-term Profit”, as well as a chance to connect with each other, and shape this research moving forward.
Transform Finance’s new report, Hiding in Plain Sight, is for business leaders who are looking for ways to navigate tension between their personal values and professional expectations.
Values, such as environmental stewardship, economic inclusion, freedom, community, religious faith, and responsibility to the public, shape day-to-day decisions and influence how their companies grow and develop. Yet acting on these values is often assumed to be rare, risky, or limited to exceptional circumstances. This report challenges that assumption by showing how values-led decisions are already shaping real company decisions today.
Drawing on over 600 examples, the initial research identified the conditions, mechanisms, and moments that expand or limit leaders’ ability to act on their values in practice. Rather than focusing on exceptional individuals or narrow “win-win” cases, it surfaces repeatable patterns across ownership structure, corporate culture, stakeholder engagement, and more.
These practices may not make headlines, but they offer rich and practical insight. The research shows that acting on values is not only possible, it is more common than many expect.
Watch the webinar to hear the key insights from the research and our discussion on how values-led decisions could be more visible, practical, and durable.
