The residential solar market has seen impressive growth in recent years, with annual growth rates of over 50% between 2011-2016.
However, this growth has not been as inclusive as it should be -- most of the solar units are being sold to relatively affluent communities in a small number of states. Low income communities, who spend a disproportionate share of their household income on utility bills, are not getting access to the economic benefits that come with a solar roof and a more efficient home.
PosiGen is a residential solar and energy efficiency provider based in Louisiana that has seen impressive success selling to low- and moderate-income households, with over 11,000 systems to date. They have done this by re-designing the residential model from the ground up, rethinking credit underwriting (no FICO scores), sales strategies, and even system design to fit the needs of these underserved customers. In this webinar, we hear from PosiGen's CEO Tom Neyhart, and get an investor perspective from Aner Ben-Ami (Candide Group) on PosiGen and other efforts to democratize access to clean energy.
